6 Whiteboard Animation Questions Answered

I’m sure you’ve noticed the growth in so-called ‘whiteboard animation’ videos on the Internet. Storyboard artist Sydney employs three rendering steps to increase the flexibility of retrieved images, which include erasing irrelevant regions, unifying styles of images and substituting consistent characters.

You know. The ones where an artist’s hand is seen to sketch out text and images in double-quick time to illustrate the message the video is trying to get across.

And I’m sure, like most people, you find this type of video very entertaining to watch and maybe you’re curious as to how they are made and would like to know whether you could make them too.

In this article, I will answer some of the most common questions about whiteboard animation videos and demonstrate that they are far easier to create than you probably imagine.

Are you ready? Then let’s dive in.

1. Why should you use video?

We’ll start at Square One. If you are trying to get a message across, whether to sell something, educate people or just to entertain, why choose video over other formats?

There are at least three good reasons.

Firstly, video is the most accessible, immediate and compelling medium around at the moment. We are all used to watching TV or film and digesting content in the form of moving images. We associate it with being entertained and we like to be entertained.

In other words, people are more likely to stick with a video until the end than they are with pure text or text and images.

Second, the Internet loves video. People will share entertaining or informative video content through social media, such as Facebook or Twitter, with a readiness not found with other formats. (When did you last hear of a printed document ‘going viral’?)

And Google loves video. Do a search on almost any subject and you will find a good crop of videos appearing prominently. It has been amply demonstrated that, all else being equal, a video will rank higher and more quickly than the same content in another form will.

Third, if you create a video, you have the means to easily adapt it to present the same information in other formats. You can strip off the audio to create something people can listen to and have that audio transcribed to have something people can read.

2. Why should you use whiteboard animation videos?

In simple terms, whiteboard animation videos have all of the plus points of other videos, but much more so.

First, there is always something happening on screen to keep the viewer engaged and interested.

Second, most of us have been brought up on cartoons and the element of animation creates a powerful subconscious draw. It brings the kid out in us.

Third, they say a picture is worth a thousand words. Carefully chosen images in a whiteboard animation can engage with viewers on an emotional level that simple words cannot. The fact that those images are moving only adds to the engagement.

For all of these reasons, whiteboard animation videos have been shown to be significantly more effective at getting a message across than other video formats. And that is particularly true of sales messages.

3. Why else should you use whiteboard animation videos?

Still not convinced? Then here’s the decider.

Yes, whiteboard animation videos are entertaining and informative but they are also a whole lot more fun to watch than dry wordy PowerPoint presentations.

Which would you rather sit down and watch (and pay attention to) – a serious public information film or an episode of the Road Runner trashing Wile E Coyote (yet again)?

That is an extreme example but you get the point. We are going to be much more ready to digest information if we are having even a little bit of fun along the way.

In other words, we learn better when we are being entertained.

But that is not all. Having to break information down into a form where it can be demonstrated with simple sketch images and short text snippets forces whoever is making the video to present even complex concepts in an accessible manner.

4. How do you make whiteboard animation videos?

Not so long ago, it used to be very hard or very expensive to create whiteboard animation.

You literally had to get a graphic artist to draw the images and text you wanted to use in your video and then film them doing it in ‘real time’.

You then had to use some clever technology and editing skills to speed up the footage you had taken and make it synchronise with the message you were trying to get across.

If you were not gifted with the whole range of expertise required to do this for yourself, you had to employ some very expensive professionals to do it for you.

And that did not come cheap.

That is why almost all of the early whiteboard animation videos that hit the Internet streets came from big businesses with deep pockets.

Fortunately for the rest of us, that has now all changed.

There is now ‘off-the-shelf’ software that automates the process of creating whiteboard animation.

In simple terms, you just select the images and text you want to use, specify how you want them to be animated and let the software do the rest.

5. How does whiteboard animation software work?

The first thing you will need to do is write down the key points you want to convey in your video.

Next, you develop your outline into a ‘script’. How detailed this is will depend on how good you are at ad-libbing.

(If your video is not going to have a voiced narrative, you will, of course, miss out this step.)

You then use your script to create a rough ‘storyboard’. This will indicate the type of images and text you want to use to illustrate each of your points.

Text is easy because the software will provide a text-editing tool, much like a standard word processor. You will just select the font, color, etc you want to use.

Images may be a little more difficult. The software will come with a built-in image library and you may be able to find most (or even all) of what you need there.

If not, you can pay a few dollars to acquire royalty-free images from online stock image libraries. Or, if you have particularly specialized needs, you can always pay someone on websites like Fiverr.com to create tailored images for you.

You now fire up the software and you are ready to roll.

If you have a narrative, you can record that inside the software or import an audio file you created elsewhere.

Then it’s just a case of adding the images and text to the virtual whiteboard in the order you want them to appear. You will be able to specify the animation effect you want to use to introduce each image or text, how long you want it to take and whether you want it to stick around or disappear.

If you have a narrative, you will need to play around with timings to make sure what happens on screen dovetails with what is being said.

When you have finished, you hit ‘create video’ and job done.

Your new whiteboard animation video is now ready to be uploaded to YouTube, Facebook, your website or wherever else you want to place it.

6. Should you be using whiteboard animation?

Yes! All else being equal, whiteboard animation videos are going to out-perform run-of-the-mill videos in a whole array of applications.

They have been shown to be more effective at selling, training, presenting and entertaining.

And with very affordable software now on the market to automate the process of creating whiteboard animation, there is no longer any excuse for not using this powerful medium in your online activities.

This is especially true if you aren’t the most polished presenter out there. Whiteboard animation carries a highly perceived value because it looks slick and professional and few people realise that it can now be produced cost-effectively.

And here is another reason to use whiteboard animation. It is a whole lot of fun!

When you start enjoying the video production process, not only will it stop feeling so much of a ‘chore’, that enjoyment will also come across in your finished product, making it even more effective at getting your message across.

The bottom line is that whiteboard animation is a new and exciting medium that has the potential to significantly boost your online activities.

Once the preserve of big business, software now makes whiteboard animation accessible to all. So isn’t it time you used it to get your message across in a fresh and compelling way?

If you want to find out more about using whiteboard animation in your business, visit Scenesbydean.com

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Wages Possibilities in the Field of Early Childhood Education

Early Childhood Education captures the education of the children aged up to eight from the moment of birth. If your family is a business owner you should choose a management courses Sydney.

Under the condition of parents’ being busy all the time and spending little time with their kids early education is developing as an area, becoming more successful than regular traditional studies. There has appeared a certain tendency in the families recently. In more and more families now both of the parents are employed. At the same time early child education has been developing for this time bit by bit. The field of An Early Childhood Education (ECE) can be valuable for you if you are eager to obtain career in this area.

Frankly speaking it is one of those careers not numerous nowadays that bring you work on the development and education of children of this age. You may assist them in learning about anything in the world doing this efficaciously.

Due to the fact that parents can’t spend much time with their children early education education is becoming more and more popular every day.
Different educating schools provide early childhood education programs now, they appear and become successful very quickly. Having a good experience or obtaining a bachelor’s degree in this field will bring you wonderful unstressed career. There is a huge range of options for you if you pursued a degree in ECE, you can work in various educational establishments – preschools, day-care centers, child services, elementary schools, health care facilities and community centers etc.

Typical wages got on these and other position range from $20,000 to $40,000 per year. It should be marked that wages in ECE field can be different for the same position in if compared in diverse cities, states and even schools in United States. Preschool teacher in such parts of the country as California and Massachusetts earns in average just over $12 per hour.

At the same time such locations as Texas, Ohio, Florida, and North Carolina can offer you only about $10 per hour for the same position. Due to the recent studies fulfilled by independent research institution we know that the highest payment for early childhood education can be found in New York City and Los Angeles where teachers get over $30,000 per year.

Compare it to

Phoenix and Atlanta where the same job will bring over $22,000 for the teacher. What should be payed attention is the type of the degree you have. It influences the size of childhood education salary greatly. Typical wages for a graduate with a bachelor degree ranges between $22,000 and $30,000 per year.

Master’s degree in early childhood education providing you with a possibility to get administrative positions will bring you from $38,000 to $56,000. There is also a difference what type of job you have – in a day-care center, preschool, or grade school. Here you can get wages from $22,430 to $38,290 per year. The salaries for teachers in early childhood education are believed to grow in the next several years.

Thus, the average rate will be bigger. Raising job prospects and proportions in this field in the average wages will lead to the increase of a number of educators in the following several years in the USA too.

Outsourced Vs In House SEO

Internet Marketing is growing by the day and so SEO consultant Sydney is again on demand. In such a situation, it is not enough for a business to have just a website. It is important for this website to be visible to the users and appear in search results when users search for related keywords. With so many companies and websites selling the same products or services as your business, how do you make sure that you get noticed and get more business?

This is where Search Engine Optimization (SEO) comes into picture. Many companies are incorporating SEO into their marketing strategies. This raises one more question. Is In-House SEO better or should you Outsource the SEO of your website to an agency? What are the pros and cons of getting the SEO of your website done In-House as compared to outsourcing your SEO needs? Both In-House SEO and Outsourcing SEO have its pros and cons. Each company needs to look into both these models and then decide based on their needs.

Pros of In-House SEO

1. An In-House SEO expert will know your business well and hence will understand the nuances of company and its challenges as well.

2. Doing your SEO In-House gives you complete control over the strategies and their execution. The SEO expert can be contacted immediately for any changes since he sits in the same office as the other members of the company.

3. The In-House SEO expert works only on your website and not on any other websites. This means that the expert can give full attention to your site and can work on improving the rankings of your website.

4. Sometimes In-House SEO is lesser expensive that Outsourced SEO agencies.

In-House SEO Cons

1. SEO is a rapidly changing field. The algorithms of search engines keep changing. One needs to always be updated with the changes. The skills in SEO also keep changing. If you decide to do the SEO of your site In-House, then you need to spend time and sometimes money to learn the new aspects of SEO and keep yourself updated with the changes.

2. It may be time consuming if you have to keep up to the trends of the business. And it is important to keep with the trends of the business if you choose to do your SEO In-House. You will also have to pay attention to the overall marketing of your website and may not find the time to update yourself with the latest in SEO. This can result in outdated SEO practices which can further affect your sites ranking.

3. SEO requires a number of tools. If you choose to do your SEO In-House, then you need to buy these tools. This can be very expensive. Just having these tools is not enough. You also need to learn how to use them which can further take up a lot of your time.

Outsourced SEO Pros

1. The biggest advantage of outsourcing your SEO needs to an agency is that you get the expertise of an entire team of SEO experts who will work on your website. Since, it is a team that only works on SEO projects, they will be up to date with the latest trends in business and hence you do not have to spend time or money in getting yourself familiar with these trends. The team will create SEO strategies for your business keeping these trends in mind.

2. SEO agencies work with a large number of clients. The advantage of this is that they have the experience of working on different kinds of businesses and understand their needs better. This wide perspective can be a big advantage in getting visibility on the web.

3. If you outsource SEO to an agency, you don’t have to spend time, effort and money on hiring an In-House SEO team, training and tools.

4. The outsourced SEO agency will not be affected by the pressures of other aspects of marketing your business and can concentrate only on the SEO of your website.

5. Outsourcing SEO means faster execution of tasks since you get a team of people working on your website as opposed to one or two in-house experts.

Outsourced SEO Cons

1. Outsourcing SEO may require you to sometimes invest a little more money than you would if you were to do the SEO of your website in-house by yourself.

2. If you outsource the SEO of your website to an agency, then they would need sometime to get to know your business and the way you work. This would take up sometime till the agency gets used to working with your company.

3. Since the agency will be handling more than just your website, you cannot be sure of the time and focus that the agency will be giving your website. You may have to constantly keep checking on the work done and on the progress of your site.

4. Some of the SEO agencies may use cheap tool based SEO or black hat SEO techniques to get the results that they promise their clients. You may have to be involved with the agency’s work to make sure such techniques are not being used for your website.

Anita Seol is a staff writer for VTechSEO. Outsource SEO to a leading SEO outsourcing firm in India and USA.

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